Avinash Kaushik is a best selling author of two books on web analytics; Google’s digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. The way people imagine possibilities in the world is very finite, his job is to work with some of the largest companies on the planet to […]
This is part two in a two-part post about KPI’s. In part one I covered the definition of a key performance indicator (KPI), the 7 rules for choosing metrics that make the best KPI’s, and I provided some examples of bad KPI’s…ones that many ecommerce companies mistakenly use to measure success. Please read part one […]
One of my favorite quotes of all time is from Hall of Fame baseball player, Yogi Berra, who was known for his non-sensical quotes and for stating the obvious (For a good laugh, click here to read more. Later, not now, finish this post!) The quote: “If you don’t know where you are going, you’ll […]
The single biggest mistake that ecommerce companies make when it comes to their website analytics is analyzing the data without purpose. There’s an ocean of data in Google Analytics that can intimidate even the smartest ecommerce CEO’s. And because there’s so much intimidating data we often don’t know how to look at the data (or […]
What if I told you that losing 50% of your customers would only reduce your revenue by 10%, and by the end of the year you would actually be making more money than before because you had been able to reduce customer support hours by 75%.