With costs always on the rise and the “highs” from marginal success being short-lived,… …ecommerce companies need to moderate (maybe even eliminate) the pay per click addiction that could sink their business.
Customer comparison shopping is inevitable online. With the likes of Amazon and other major retailers doing everything they can to steal your customers through pricing-cutting and comparison shopping you need to pull out all the stops to keep your customers loyal.
“According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we’re ever aware of it…” “…Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains…when you understand how your […]
The reality is, nobody cares about your product. That may sound harsh, but your customers and prospects only care about themselves. In this episode, David Meerman Scott teaches us how to get your prospects to care, and what the Grateful Dead can teach you about marketing so that you can reach your buyers more directly […]
23 million out of 28 million companies that do less than $25 million in revenue are operating check to check, which means it’s very likely that you are one of the the struggling 82%. Fortunately, there is a simple system you can implement to turn your business from a cash-eating monster into a profit-generating machine.
Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sales will suffer.
Abraham Lincoln once said, “If I had 8 hours to chop down a tree, I’d spend 6 hours sharpening my ax,” and this episode is all about sharpening your ax for 2015. Join us for this quick 15 minute episode as we review the planning process that made our 2014 so successful, how we’re improving […]
The company that is willing to spend the most to acquire a customer will win. Ryan Deiss teaches you how to win by optimizing your customer acquisition with his 5 step Customer Value Optimization System.
Implementing truly data driven email marketing in your ecommerce business is no easy task…until now. Ed Hallen helps ecommerce companies easily implement data driven email marketing that actually works through his platform, Klaviyo.
Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.