How do you properly prepare your website for Shark Tank and the massive influx of visitors from high traffic events? Join us as Evan shares with us how prepared the Tipsy Elves website for the hit show Shark Tank & how he boosted sales by 14.97%.
What does it take to build a popular lifestyle brand without a hefty marketing budget? Join us as Blake shares Blenders Eyewear’s secret to marketing success through Instagram, and how they attracted 27,000 Instagram followers that buy their products and share their Blenders experiences throughout the world.
This is part two in a two-part post about KPI’s. In part one I covered the definition of a key performance indicator (KPI), the 7 rules for choosing metrics that make the best KPI’s, and I provided some examples of bad KPI’s…ones that many ecommerce companies mistakenly use to measure success. Please read part one […]
One of my favorite quotes of all time is from Hall of Fame baseball player, Yogi Berra, who was known for his non-sensical quotes and for stating the obvious (For a good laugh, click here to read more. Later, not now, finish this post!) The quote: “If you don’t know where you are going, you’ll […]
What does it take to build a very successful and highly profitable ecommerce business? If you listen to the Ecommerce Influence Podcast you’ll find out. We started the podcast because we realized our favorite part of ecommerce consulting over the last 1.5 years was connecting with business owners and marketing professionals and learning the different […]
Your unique value proposition (UVP) is the number one thing that will determine if your store’s visitors will continue reading about your product, or if they leave your site never to return. It’s also the first thing any ecommerce store owner should test when trying to improve conversions.
The single biggest mistake that ecommerce companies make when it comes to their website analytics is analyzing the data without purpose. There’s an ocean of data in Google Analytics that can intimidate even the smartest ecommerce CEO’s. And because there’s so much intimidating data we often don’t know how to look at the data (or […]
What if I told you that losing 50% of your customers would only reduce your revenue by 10%, and by the end of the year you would actually be making more money than before because you had been able to reduce customer support hours by 75%.
If you’re an ecommerce business owner, online marketing professional, or are interested in learning how to convert more of your website visitors in to paying customers, then you’ve come to the right place!