141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
One day he saw 15 year old Austin curling a barbell during a weightlifting class. He approached me and said, “Young man, what are you doing bicep curls for?”
I don’t remember exactly how I responded but, since I was a well spoken teenager, it must have been something like “Uuuh… I don’t know”.
“Well, you want to make the Varsity Lacrosse team this year, right?” He said.
“Yes.” I said.
“Then remember this: curls are for show, squats are for dough. Put that thing down and get on the squat rack.”
In his own way, it was great advice.
Doing curls might make my pencil thin arms earn their keep in the armholes of my t-shirt, but they wouldn’t help me run faster, jump higher, or do anything I needed to make the Varsity Lacrosse team.
If you want better results (i.e. more profit), focus on activities that impact your bottom line instead of doing things that might make you look good (i.e. 15 year old Austin doing bicep curls).
Simple right? Problem is, most people think they are doing squats, when they’re actually just doing bicep curls.
Let me explain…
The ecommerce purchase numbers from last November just came back and the results might surprise you.
This is a chart from Custora comparing the top 3 ecommerce marketing channels by revenue this last November.
As you can see Organic Search was #1 at 21% of all purchases. Really not much of a surprise here. Organic search fills the need for people searching for something they want to buy.
Now let’s look at #2. EMAIL MARKETING DROVE 20% OF ALL ECOMMERCE PURCHASES IN NOVEMBER.
I’m going to let that sink in for a second.
In a noisy world filled with Facebook, Instagram, Periscope and Snapchat, good old email was the only channel in the top 3 that INCREASED over the last year.
Unlike CPC (Cost Per Click, sometimes defined as PPC), email marketing is generally a fixed cost. If I send you 3 (or 5, or 10…) emails this month it costs the same amount as if I send you 1. That, my friend, is a huge advantage.
You can’t do that with CPC. If I run 10 Facebook ads and you click on each one of them, I pay 10X more for my marketing.
This is why email marketing creates profit. You pay the same amount and get a lot more back.
According to a Mckinsey study, “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined”
Your profit comes from email.
Or in terms my old athletic director might understand, “Social media for show, email marketing for dough.”
Unfortunately, most businesses think email marketing is like my High School Athletic Director: behind the times, uncool, and tedious. And they might be right, except for one very important fact.
Last year I built email systems for some of the most successful brands in the country, including a company valued at over $100 million dollars.
I’ve built email systems that generate tens of thousands of dollars a week in sales, and I’ve written emails that make $5 every time they’re sent.
I’m not trying to brag. I just think it’s important for you to know what’s happening with your competition.
And if you want to know how to send $5+ emails for your business, I’d like to show you.
It’s called the Brand Academy and it’s focused on helping business owners find more profit in their business.
If you’re a business owner and you want to grow your bottom line in 2016, email marketing is most likely the place to do it. And if you build your marketing systems correctly, they’ll continue to drive profits for years to come, without you lifting a finger.
To commemorate our launch, I’m hosting a 4-day Email Marketing Boot Camp where I’ll reveal the email marketing systems and formulas we use with our 7 and 8 figure clients.
In this 4-day event I’ll put you on track to double the profit in your business over the next 6 months (even if you don’t have a list).
The best part is… it’s 100% free.
Check out our agenda for the Boot Camp.
EDIT: The boot camp is currently underway and closed to new attendees. If you’d like to be notified when we decide to host it again, please register for free as an Insider.
This is a one-time offer to commemorate the launch of the Brand Academy, and seats are limited. Make sure to sign up quickly.
EDIT: The boot camp is currently underway and closed to new attendees. If you’d like to be notified when we decide to host it again, please register for free as an Insider.
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.