141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
…but in 20 years of ecommerce in the US, only two ecommerce companies of meaningful value have been created: Amazon and Ebay.
Ecommerce is no longer about throwing up a quick store and sourcing from Alibaba, hoping to ride the “ecommerce gravy train” to riches.
It’s about building a real business, a brand, that is going to last through the turbulence of an ever-changing internet and retail world and takes you into the next ecommerce world we’re heading into.
The problem is, “ECommerce Is A Bear”…a big gnarly one. One that can crush you.
Today’s episode is a reading of an article by one of the smartest, most successful ecommerce brand owners, Andy Dunn of Bonobos.
In this episode, he talks about four specific strategies to help you build a brand that can “fend off” the grizzly (a few of which we’ve been talking about a lot lately).
It’s really a culmination, a summary, of what we’ve been teaching you over the past 70+ episodes of Ecommerce Influence.
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.