Despite the fact that ecommerce has grown 20% year over year, the ecommerce “gravy train” will be coming to a halt very soon for many ecommerce companies. If you want to keep riding then it’s time to start investing in better experiences that provide value before asking for it.
We can think of very few things more important for an ecommerce business owner than determining what a customer is worth to an organization over their business lifetime. There is no one better in the world at calculating customer lifetime value than Peter Fader.
Amy Africa is the CEO of EightByEight Marketing. She has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years.
If you’re an ecommerce business owner, online marketing professional, or are interested in learning how to convert more of your website visitors in to paying customers, then you’ve come to the right place!