In the last year, I’ve gone under the hood of over 20+ ecommerce retailers ranging from $500k in sales to over $150 million. While I’m poking around under there I get exposed to many different tools and apps. Some of them are good, most of them are bad. The good ones I’ve added to my toolbox.
Here are 20+ apps and tools I recommend and use on a regular basis.
Capture More Leads:
I used to custom build a lot of my exit pop-ups, but recently I’ve decided it’s not worth it. The price point on many of these SaaS pop-ups has dropped so much, it makes sense to use one of them. Here are some of my current favorites:
Sumo.me: This is a great and inexpensive tool to start capturing leads. I start with Sumo.me and then determine if there is any reason to upgrade to a more expensive pop-up provider.
Bonus – Sumo Me Chrome Extension: Do you hate the little blue button on the side of your website with Sumo Me? I do. This Chrome App will let you find the Sumo Me login screen, without having to leave the blue tag on the right-hand side.
OptInMonster: This is a great tool for growing a list from Syed Balkhi. If you’re looking for a full-screen takeover, this is the tool for you. Neil Patel is using it for his pop up, and I use it when I need a bit more flexibility and customization.
Just Uno: If you’re looking for high levels of customization and don’t want to build a pop up yourself, try Just Uno. The user interface is not as intuitive as some of the other options, but it’s way more flexible.
List Goal: This is a nifty Chrome extension from Bryan Harris to help you visualize how many email subscribers you need each day to reach your goal. If your email marketing system integrates with List Goal, set it up.
Send Better and More Effective Emails:
Klaviyo: If you send emails from your online store, I recommend you use Klaviyo. I haven’t been able to find a better solution than Klaviyo for ecommerce email marketing and I’ve converted all my clients over to it. One note, though, if your cart doesn’t integrate and you’re not a $5+ million dollar retailer, I wouldn’t go through the hassle of setting it up.
- Pros – Abandoned carts, Data Feeds, Easy Integration, High-level triggering options.
- Cons – Limited support (although I know they are working on it), Price.
Litmus: I use Litmus to test and track our email campaigns across different email clients. If you have over 70,000 people on your email list, I’d recommend getting a subscription.
Receiptful: This is a great tool for adding up-sells and cross-sells to your transactional emails. At the bottom of your Order and Shipping confirmation emails, you can add either a discount code or a call to action (i.e. a link out to your referral program). They also allow you to send trigger emails like abandoned carts and win-backs. Their killer feature is one-time use discount codes with customizable end dates.
Delighted: Ever wonder how likely your customers are to refer their friends? Just ask them. Delighted helps you determine your customers Net Promoter Score (NPS). I’ve installed this app for a few of my clients and am so far impressed with the ease of use. You can learn more about NPS on their website.
Generate More Referrals:
Talkable: Most SaaS options for referral marketing don’t have sophisticated fraud protection, Talkable is the exception. I started using them a few years ago and they’ve continued to innovate and make their software easier to use and integrate with. Referral marketing is one of the most cost-effective channels of acquiring customers, and Talkable is the leader.
Must Have Shopify Apps:
Notify App: Notify displays orders as they happen on your storefront with a simple little lightbox. Hotels and travel sites have been doing this for years, as it adds a little urgency to the sale. I’ve seen an increase in conversion rate for my clients, and I recommend it.
Back In Stock: Few things are worse than driving traffic to your site and being out of stock. If you’re looking for a tool to collect email addresses when you run out of inventory, this is the one. Back in Stock automatically emails interested customers when your product restocks. It also integrates with MailChimp and Klaviyo so you can add your new signups to your list.
Aftership: Do you ship internationally? If so, you need Aftership. Aftership will help you determine when your shipment actually arrives. Aftership integrates with Klaviyo and I use this to set up my post-purchase triggered email sequences from.
Be More Productive:
SaneBox.com: I despise email, and this app is a lifesaver. It filters out the good email from the bad email and helps me sort the deluge of messages that flood my inbox. If you sign up through my link you’ll get a 14-day trial and $15 in credit towards your first month.
Handy: This is an underrated productivity hack. Every month I have a cleaner come in and take care of the house. We’ve been using Handy for about a year and I recommend it. For $58 you can get someone to come in and do a deep clean once a month, what a deal! If you use my link, you’ll get $35 in credit for your first clean.
Ergo Jarvis Standing Bamboo Desk: This is the best purchase I’ve made in the last year. If you are thinking about getting a standing desk, I recommend the Jarvis. At $599 you’ll be hard-pressed to find a better deal (trust me I researched) and the quality is great.
LucidChart: If you spend any time mapping out marketing initiatives, LucidChart will make it easier for you. Before we build any emails, I use LucidChart to map out the flow and ensure it works correctly.
Freedom App: I sometimes need help reminding myself not to view Reddit, ESPN.com or during the NFL season Hawkblogger. Freedom helps you interrupt patterns and keeps you from wasting time by blocking the websites you choose. There are free options out there, but I like the simplicity of Freedom.
Brain.fm: I use Brain.fm every day. They play music that isn’t distracting and helps you focus. When I’m writing, I’ve got Brain.fm on and the napping feature is pretty cool.
Wrike: There are a lot of project management systems out there, and I’ve tried most of them. We like Wrike and have been using it for over a year. It’s great if you use the Scrum methodology like we do.
Tripit: “Holy sh$& Tripit is cool” was my exact reaction when my buddy first showed me it. If you travel at all, you should use Tripit. It automatically fetches flight and hotel confirmations from your email and builds you an itinerary.
Status Audio HD Two: Premium over the ear noise isolating headphones for $99 bucks? Yes, please. Check out the HD Twos from Status Audio. Their founder James is one of my clients and he’s flipping the audio industry on its head!
What do you use?
This list is constantly evolving, and I’ve gotten most of my ideas from my clients and readers. Do you have any tools or resources you can’t live without? If so, let me know in the comments.