124: [Case Study] The Effort Illusion: How Working Less Allowed Bombtech Golf to Finally Explode

Hosted by: Austin Brawner with Andrew Foxwell

Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth.

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
Ecommerce Influence Tyler Sullivan Bombtech

Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth.

About a year and a half ago, Tyler Sullivan from Bombtech golf found himself at a familiar entrepreneurial crossroads. Burned out from 80 hour weeks and frustrated by the limited time he had with his newborn, Sully decided to “pull the pin” on his excessive hours. From now on he’d only work 2-3 days a week. That decision led to the fastest growth in Bombtech history. Now he’s working smarter, growing faster, and spending more time with his family.

In this episode, you’ll learn what it took for them to unlock growth, why you might need to do things that don’t scale, and how to start a community.

Episode Highlights:

  • 8:56 How you can improve your business by finding the things you’re not good at
  • 10:48 Do you want your business to grow? Eliminate the options
  • 14:03 Why you should be using Facebook Groups to grow your test group
  • 16:56 If you’re posting on social just about you, no-one is going to care
  • 17:22 How eliminating the “I’m the owner” mindset with your customers will help you scale your business
  • 17:22 The social media post that led to Bombtech’s first million in sales
  • 20:22 Never underestimate a handwritten thank you note
  • 22:44 Pulling levers: why you should consider adding an ads specialist
  • 23:50 What’s the hardest part of delegating? Hiring those who are skilled enough to take over
  • 26:42 How Bombtech is focusing on the customer & a new backyard game
  • 30:09 Why you should do podcast ads
  • 34:53 The low bar we’ve all set for customer service

Links and Resources:

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.