Episode 152
152: 3 Ways To Tweak Your DPAs for Top Performance
Here’s the deal with Dynamic Product Ads or “DPAs” as you might know them. Everyone is using them and they work well, but as you’ll learn in today’s episode, the effectiveness of DPAs can create some unique problems for ad buyers.
Episode 151
151: What You Need To Know About Facebook’s New Custom Audience Terms
Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This…
Episode 150
150: The Art of Doing Less But Better w/ Greg McKeown [Part 2]
Earlier this week, we dropped part one of our incredible interview with NYT best-selling author Greg McKeown. We had a ton of fun chopping it up with Greg about how to improve your life by doing less. If…
