Imagine being such an industry influencer that a look is named after you.
You can walk into a barbershop and ask for The Bandholz, a beard named after Eric Bandholz, founder of Austin-based men’s grooming company, Beardbrand.
We last interviewed Eric back in 2014 when they achieved 6-figure monthly sales in less than 18 months and they have continued to see massive growth since.
In today’s episode, we are talking all about Beardbrand’s personality-driven approach to content marketing that has amassed over 1.6 million subscribers on YouTube, Eric’s experience being on Shark Tank, what it’s like being the face of your brand as a founder and the secret to creating superfans.
- 5:11 The stressful, year-long experience of being on Shark Tank
- 12:23 The difference between having business partners and owning 100% of your business
- 14:53 How Eric created freedom in his life and business over the last 8 years
- 19:44 The pros and cons of being the face of your brand
- 22:27 How Beardbrand connects with their 1.6MM fans
- 25:27 Beardbrand’s approach to dealing with online haters
- 27:55 Eric’s focus to stay ahead of their competition
- 29:48 The secret to creating superfans
- 31:57 The lesson COVID-19 taught businesses
- 34:49 What Eric wishes he knew when he first started his business
- 35:27 Eric’s system to hire top-notch employees
- 37:29 Key roles Eric assumes in the business today
- 39:16 Using agencies to grow your business and knowing when to transition in-house
- 43:50 Beardbrand’s strategic approach to paid advertising
- 46:05 What Eric is curious about right now
- 48:52 The hidden world of infertility and Eric and his wife’s journey
Links and Resources:
- Eric Bandholz on Twitter
- Podcast: Episode 15: Building An Incredibly Successful Community Based ECommerce
- Eric’s Foundr Course: Blow Up Your Brand
- Farnam Street Newsletter
- Fuel Made
- Traction by Gino Wickman
- Rocketfuel by Gino Wickman
- Ecommerce Fuel
- Shark Tank
- @a_brawn on Twitter
- Brand Growth Experts
- Review or subscribe on iTunes