33 Killer Tools and Apps for Ecommerce Pros
Enter your email to access the list of my favorite tools for scaling your business
Please enter a valid name and email
Sizing Image

152: 3 Ways To Tweak Your DPAs for Top Performance

Posted by Austin Brawner on July 12, 2018

Here’s the deal with Dynamic Product Ads or “DPAs” as you might know them. Everyone is using them and they work well, but as you’ll learn in today’s episode, the effectiveness of DPAs can create some unique problems for ad buyers.

For example, you might have a DPA with a high return on ad spend and a low relevance score. Meaning it’s driving sales but people are indicating they don’t want to see it. How confusing is that!?

In this episode, you’ll learn how to tweak your DPAs for top performance. We’ll talk about managing frequency, bidding, copywriting, and why you need to be thinking about your prospecting traffic. It’s a bit technical but if you’re running these ads (or want to) you’ll get a ton out of this episode. Enjoy!

Episode Highlights

  • 6:10 The biggest error in how most brands are structuring their DPAs.
  • 8:05 Why turning up the spend on your successful DPAs may actually be killing your audience.
  • 9:25 How to structure your DPA budgets so your ad frequencies don’t skyrocket.
  • 11:06 Why you need to watch your DPAs over time and the key things you should be watching for.
  • 12:12 How changing copy of DPAs, even your top performers, on a weekly basis can increase results.
  • 14:00 The step-by-step process you should take to improve your DPAs.

Links and Resources

Join The Coalition

If you’ve enjoyed this podcast, I have something really exciting for you. For the last year and a half I’ve been coaching business owners and marketers inside a group called The Coalition. What launched as an experiment became a game changer for our over 150 members. 

If you’d like me and my team of expert marketers and ecommerce operators to coach you on your journey to scaling up your ecommerce business, this is your opportunity. We go in-depth on all the topics we talk about on this podcast and provide actionable training every single month. You’ll also get one-on-one coaching from me to help you grow your business. 

Head over to JointheCoalition.com to learn more. Can’t wait to see you inside.

Sponsor: Klaviyo

If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

Sponsor: Sezzle

Looking for an easy and effective way to increase your e-commerce site’s conversion rate while also providing your customers a simple and convenient way to pay? Then Sezzle is the payment app you’ve been looking for.

Sezzle allows your customers to buy now and pay in monthly installments. Sezzle settles up directly with the merchant through the purchase process and handles all verification and repayments directly with the customer so you never have to worry about dealing with missed payments. On average Sezzle customers saw a 6.5% increase in sales and a 55% growth of their average order value. Learn more at http://www.sezzle.com/influence.

Form Image

33 Killer Tools and Apps for Ecommerce Pros

Enter your email to access the list of my favorite tools for scaling your business

Please enter a valid name and email