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093: The Biggest Risk In Business (& Life) & How To Manage The Decision

Posted by Austin Brawner on September 30, 2015

If you’re in the process of making a tough decision (or expect to be any time in the future) then you might want to seek out Andy Dunn’s “Decision Elf” (or just employ your own).

You’re probably confused. Understandable, but continue on.

We all have tough decisions to make, some riskier than others, and the process of deciding can be all-consuming. You find yourself constantly flip-flopping between “should I take the risk” or “should I not take the risk.”

To do or not to do, that is the question.

This back-forth can leave one exhausted as the future of your business (or your life) can be hinging on what you decide.

Obviously, when making any tough decision you’ll need to gather the facts and analyze the potential outcomes of each decision, but at some point, you’ll need to act.

The question is, how do you make it easier to decide?

Andy Dunn of Bonobos has already experienced many of the tough decisions you’re now facing, and he acknowledges that the risk you’re thinking of is scary so here’s his advice to you for those moments when you need to decide between “to do” or “not to do”.

Plus, you’ll learn about this so-called “Decision Elf”.

Listen to the episode below.

Key Takeaways from the Show

  • The biggest risk in business and life
  • How Andy Dunn decided to start Bonobos and how he faced the potential consequences of this risk
  • What the “Decision Elf” is and how to access yours
  • How to put your “decision-dilemma” in perspective to eliminate over-thinking

Links / Resources

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