Sizing Image

284: How to Build A Business That Runs Itself with Nat Eliason

Posted by Austin Brawner on December 29, 2020

 

If you took a month off from your business would it thrive or struggle to survive? 

Nat Eliason is three-time Ecommerce Influence guest who built a business that runs itself and he’s here to tell you how he did it.

Nat founded an Ecommerce company called Cup and Leaf (now Sencha Tea Bar) which he sold last year. More recently, he built an agency called Growth Machine that continues to flourish without him being in the day-to-day operations.

Tune into this episode to learn how to build a system that prevents things from piling onto your plate, the roles you should absolutely hire for in your business, and the advice Nat has followed to allow for this growth.

Episode Highlights

  • 4:59 Nat and Austin’s elk hunt
  • 12:08 The biggest thing Nat learned in 2020
  • 15:49 Three reasons Nat is able to consistently put out new content
  • 20:39 How to ship high-quality creative work
  • 27:57 Nat’s system to avoid piling things onto his plate
  • 33:29 Advice Nat received that helped him build a business that runs itself
  • 38:12 The roles Nat hired for to build and scale his agency
  • 43:50 Three types of workstyles you should know about before hiring 
  • 48:59 The type of people you need to hire if you want to build a business that runs itself
  • 52:00 The business model the most successful companies follow
  • 56:42 How to get yourself out of the day-to-day aspect of your business
  • 1:02:05 Getting trapped in a company you created
  • 1:11:17 Using resistance as a tool for growth
  • 1:15:25 Is your productivity destroying your health? 
  • 1:24:21 What Nat’s most excited about right now

Links and Resources:

Are you ready to scale up your ecommerce business?

If you want to grow your business faster and more profitably, Brand Growth Experts can help. We’ve worked with hundreds of entrepreneurs and marketers to help them stop leaving money on the table and take their businesses to the next level.

From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.

If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo

The 2020 holiday season is here —and there’s no time to waste.

Klaviyo is how ecommerce brands grow.

With targeted segmentation, email automation, SMS marketing, and more… Klaviyo helps you create your ideal customer experience.

See why Klaviyo’s trusted by more than 50,000 brands, like Living Proof, Tipsy Elves, and Chubbies.

Keep your customers coming back. Get a free trial at www.klaviyo.com/influence.

Sponsor: Justuno

The best tool for on-site conversion rate optimization is Justuno – I use their Plus plan for clients like Schoolyard Snacks, a D2C low-carb snack brand whose ecommerce business is thriving.

With Justuno Plus you can easily create AI-powered upsells and cross-sells and drop them on a product page, in a flyout cart, at checkout: literally, anywhere there’s HTML.

Justuno Plus combines your product feed and commerce algorithms to learn what people are looking at and buying. You can quickly create tailored promotions for high-intent traffic segments.

With Plus, you’ll also get a dedicated Justuno strategist to guide you through the best CRO strategies and targeting rules.

And the results? They’re pretty badass: Justuno customers see a 135% lift in revenue in the first year of using the platform.

Even better? All these data points you’re collecting get passed into your other marketing tools, like Klaviyo, so you can close the loop in your omnichannel personalization strategy.

To learn more about Justuno Plus – and snag a 14-day free trial – visit www.justuno.com/influence

Form Image

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email