Sizing Image

052: The 7 Most Important Principles Of Conversion Centered Design – Oli Gardner

Posted by Austin Brawner on December 18, 2014

Oli Gardner has seen more landing pages than anyone on the planet.

As a result, he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.

He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT.

With 17 years working in the field of interactive web design and development, his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog.


His roles ranged from Interaction Designer to establishing and leading Bodog’s first usability team, to inspire a team of user-centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization.

Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages.

Key Takeaways from the Show

  • 3 questions to help you identify usability problems on your pages
  • 7 principles of conversion centered design
  • The WWWH quick-start exercise to writing landing pages quickly
  • How to maximize your confirmation pages for secondary conversions

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously, we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.


Austin & Chad!

Form Image

33 Tools & Apps The Fastest-Growing Brands Are Using Right Now

Enter your email to access this list of killer tools for scaling up your ecommerce business

Please enter a valid name and email