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278: Facebook’s New Conversions API & Why You Need to Install it Before the New Year

Posted by Austin Brawner on November 17, 2020

If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook’s new Conversions API, or else you’ll be facing some serious data tracking challenges every soon.

With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they’ll be removing the ability to use 3rd party browser cookies by 2022.  This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead.  

In today’s episode, Andrew Foxwell and I talk about Facebook’s new Conversions API, why you need to install it on your site, how it’s been shown to increase conversion reporting by 30% and what you can do with that new information. 

Enjoy!

Episode Highlights

  • 3:09 Why you need to install Facebook’s Conversions API on your Shopify site
  • 6:23 Common mistakes that prevent pixels from properly tracking
  • 7:32 The impact of tracking all conversion events 
  • 10:39 What a 30% increase in conversion reporting can do for your business
  • 13:49 The direction of conversion tracking and customer information
  • 17:15 How to implement Facebook’s Conversion API onto your site

Links and Resources:

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