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305: The Secret to Writing Copy that Converts with Val Geisler

Posted by Austin Brawner on May 25, 2021

Writing copy that converts has nothing to do with magically pulling the perfect words out of thin air. It’s about learning how to copy + paste.

At least that’s what Val Geisler – email marketing conversion copywriter, strategist for B2C startups and Customer Evangelist at Klaviyo – has to say. Val has been a part of the eCommerce community for a long time and is a master at the art of conducting meaningful customer research that translates into copy that converts.

Val joins us today to dive deep into email marketing for eCommerce brands, marketing automation, copywriting, and how you can use words to increase the perceived value of your brand. We also talk about how to improve your email flows, how you should be using SMS, and what it means to build your acquisition flywheel.

If you want to learn how to set up email flows and automations, check out our Email Growth Guide and Intensive Course inside the Coalition

Episode Highlights:

  • 4:18 The easiest way to write copy that converts
  • 8:27 How to conduct meaningful customer research
  • 12:16 Val’s new role at Klaviyo
  • 21:40 The emails you absolutely need to do customer research for
  • 26:13 Val’s approach to balancing qualitative and quantitative data
  • 32:06 Klaviyo’s SMS product update 
  • 36:54 How do upgrade your flows with SMS
  • 41:31 Ways you can optimize your abandoned cart
  • 47:31 The power of marketing automation
  • 52:00 How to design your customer acquisition flywheel
  • 55:29 Val’s Email Marketing Hall of Fame

Links and Resources:

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Sponsor: Klaviyo

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: ShipBob

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