328: Building a Brand: How Crossnet Went from 2 Sales/Month to 8-Figures
Posted by Austin Brawner
on November 2, 2021
Would you quit your day job and move to Miami to sell your new product while playing on the beach? Sounds like a dream and this founder made it a reality, with a lot of hard work, motivation, and talent.
This episode’s guest is Chris Meade, the founder of Crossnet, one of the fastest-growing games in the US.
Chris has been on an incredible journey from quitting his job at Uber to moving to Miami to sell his dream game on the beaches. Crossnet has grown incredibly fast due to an organic viral video and word-of-mouth marketing with live events and influencers. In just a few years they’ve gone from selling 2-5 nets a month to an 8-figure business.
Crossnet started as DTC and has expanded into big-box retail and Chris shares some of the opportunities and challenges that came with that shift.
This is a great founder’s story and an inspiration if you have a product idea. I hope you enjoy it!
4:21 What exactly is Crossnet
5:09 How the idea of Crossnet was born
7:36 Getting people to care about a brand at the start
10:09 The catalyst & viral video that started the growth
13:02 Being frugal and why Crossnet has been successful
13:50 Initial marketing wins
15:17 Talking to customers and adjusting marketing to speak to them
16:50 The role of founder and changes from 2 sales a day to 8-figures
18:11 Going from eCommerce DTC to big box retail
20:54 iOS 14: its impact and how Crossnet is measuring metrics now
23:43 Tips for success with influencers
25:47 Structuring retainer deals with influencers
27:24 Supply chain issues and manufacturing in China
32:03 Advertising: agencies or in-house?
33:55 Lessons from running a seasonal business
36:21 Chris’s favorite marketing resources
37:47 Content marketing on LinkedIn
39:40 Keeping a team engaged and excited about the product
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