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116: 4 Profitable Email Strategies You Can Swipe for Your Brand

Posted by Austin Brawner on February 7, 2017

Drew Sanocki of Nerd Marketing joins Austin to discuss some advanced email marketing strategies for your ecommerce brand.

We go DEEP with some strategies that are working for 8-figure retailers including specific examples you can copy.

We also announce a unique opportunity – The 2-Day Brand Growth Implementation Intensive – a live event, unlike anything you’ve attended before, hosted by Drew and Austin.

Key Takeaways from the Show

  • The big shift that turned Drew’s first big Ecommerce retailer around.
  • The role email marketing has played in Austin’s Ecommerce career.
  • The benefit of fixed costs in email marketing.
  • Typical list management issues that Austin discovers while consulting.
  • Benchmarks for desktop and mobile opt-in rates.
  • Responding to pop-up concerns.
  • Segmentation and targeting: sending the right messaging to the right customer at the right time.
  • “Good dog” and “Bad dog” automated emails.
  • The only thing holding companies back from succeeding with these strategies? They don’t actually implement them.
  • Drew and Austin are hosting an intensive email marketing workshop.

Links / Resources

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  • Helena Fogarty

    This was so great. Thanks guys! We were on Klaviyo briefly and then moved off it, but left all the lifecycle functionality behind (and forgot all about it.) We need to get back there. Thanks so much for a great podcast to help us move forward. Helena http://www.MI-OLA.com