315: Easy Wins for Emerging Brands: Tactical Things to Implement Today to Scale Up
Posted by Austin Brawner
on August 3, 2021
If you’re looking for an easy win that will save you time and increase revenue – this episode is a gold mine.
Lisa Byrne is a marketing and business coach. She’s also a member of the Coalition, our community of 250+ eCommerce business owners and experts.
After 17 years managing multi-million dollar brands, Lisa left her corporate job and started her own marketing business to support emerging eCommerce business owners (specifically women) build their marketing strategy and fulfill their own dreams.
We’re talking tactical easy wins for emerging brands ($10k – $50k) and this episode is filled with great action items that won’t take much time but could have a big impact on your business.
4:47 Why Lisa started her coaching business and her focus on female entrepreneurs
7:33 The biggest mistakes emerging brands make
10:10 Strategy: marketing towards a persona instead of a demographic
13:17 Common website mistakes that are easy to fix
16:00 How to tell your authentic brand story & and the marketing power of a founders face
18:50 Brands who successfully showcase the founder as the face of the brand
22:12 Easy things to do to engage with customers
25:26 How to focus and not immediately dive into the next new and exciting marketing idea
29:09 How the Coalition has helped Lisa grow her business
29:57 Voice of customer copywriting technique
31:36 One thing to take away from this episode and implement this week
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