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039: $20 Million In Growth, Here Are My Ecommerce Growth Channel Stages & My Biggest Regret – Justin Winter, Diamond Candles

Posted by Austin Brawner on September 25, 2014

Justin Winter grew his company to $20 million in 36 months through a few different ecommerce growth channels, and yet he still has one big regret.

He is the Co-founder & CEO at Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand that hit a $12 million run rate in 18 months that is now well on it’s way to $20million in 36 months.

 

Diamond Candles was also recognized by InternetRetailer.com in 2013 as one of the ‘Hot 100’, which profiles select ecommerce sites that have broken new ground in some way other e-retailers can learn from.

Justin is an expert in marketing, business and product development, social media marketing, SEO, and growth hacking. He’s regularly featured in magazines like Inc Magazine, in top business forums like GrowthHacker.tv, and on top podcasts like Mixergy (and this one!).

Justin shares how he was able to achieve such massive growth with a modest initial investment and almost no paid advertising, and he’ll give us some strategies on how you can do it, too.

Topics Discussed Throughout the Interview

  • Why you need to be a specialist.
  • Creating exclusivity to generate more sales.
  • Optimizing your systems for $10 million+ growth.
  • The three ecommerce growth channels he used to hit $20 million.
  • His referral marketing campaigns.
  • Direct to consumer offline sales training to generate online sales.
  • His number one piece of advice for getting to $10 million+.

Links / Resources

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