037: 3 Month Ecommerce YouTube Profit Formula

Luxy Hair is a customer-centric hair extensions ecommerce retailer. The business was born when his wife Mimi was looking for hair extensions for their wedding but wasn’t able to find what she was looking for. When they realized how hard it was to find good hair extensions, they knew they had stumbled on to a business opportunity.

Alex and Mimi put up $20k, mostly on credit, to get their first supply and they haven’t looked back, posting 7-figure PROFITS annually.

In addition to Luxy Hair, Alex is the co-founder of Dreamers & Creators, a marketing strategy and execution firm for the entrepreneurial enterprise, and he’s a co-founder at Intelligent Change, where they make cool products that make people happier.

In this episode, Alex chats with us about his incredibly successful ecommerce YouTube profit formula. It’s a step by step process that really clarifies how to create extremely successful content marketing.

Topics Discussed Throughout the Interview:

The 4 steps in his ecommerce YouTube profit formula
How to sell to customers using video, without selling in your videos
Finding the balance between bad and over-produced video quality
Understanding your limitations in ecommerce and when it’s time to bring someone else on to take you to the next level
His recommendations for other acquisition channels
The number one piece of advice he can give for ecommerce CEOs trying to get to $10mil+

Links / Resources:

LuxyHair.com
LuxyHair’s YouTube Channel
Alex Ikonn’s Personal Website
Alex’s Personal Email hello [@] alexikonn.com
Back Pocket COO by Cameron Harold

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