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037: The 3 Month Ecommerce YouTube Profit Formula – Alex Ikonn, Luxy Hair

Posted by Austin Brawner on September 18, 2014

Alex Ikonn is the founder of Luxy Hair, a 7-figure ecommerce business.

His company was built entirely through YouTube Marketing, making them one of Shopify’s Top 10 ecommerce Stores by Revenue in 2011 and 2012.

Luxy Hair is a customer-centric hair extensions ecommerce retailer. The business was born when his wife Mimi was looking for hair extensions for their wedding but wasn’t able to find what she was looking for. When they realized how hard it was to find good hair extensions, they knew they had stumbled on to a business opportunity.

Alex and Mimi put up $20k, mostly on credit, to get their first supply and they haven’t looked back, posting 7-figure PROFITS annually.

In addition to Luxy Hair, Alex is the co-founder of Dreamers & Creators, a marketing strategy and execution firm for the entrepreneurial enterprise, and he’s a co-founder at Intelligent Change, where they make cool products that make people happier.

In this episode, Alex chats with us about his incredibly successful ecommerce YouTube profit formula.  It’s a step by step process that really clarifies how to create extremely successful content marketing.

Topics Discussed Throughout the Interview:

  • The 4 steps in his ecommerce YouTube profit formula
  • How to sell to customers using video, without selling in your videos
  • Finding the balance between bad and over-produced video quality
  • Understanding your limitations in ecommerce and when it’s time to bring someone else on to take you to the next level
  • His recommendations for other acquisition channels
  • The number one piece of advice he can give for ecommerce CEOs trying to get to $10mil+

Links / Resources:

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