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327: What’s Working Right Now: Email Capture Strategies to Increase Conversion

Posted by Austin Brawner on October 26, 2021

 

 

How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you’re using the same old “discount for email” strategy you’re missing out on potential customers.

This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now. 

John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting pop-ups and overlays to drive more sales and capture more emails. As we all have holiday marketing top of mind, I thought it would be a great time to bring John in to share what they’re seeing success with right now and provide some inspiration as you determine how to integrate pop-ups and overlays into your Q4 strategy. 

One of the things that they’ve been experimenting with is conversational pop-ups and John shares how they tripled signups and boosted revenue by 25% using this method. We also cover customer value optimization and opportunities to learn more about buying behavior with qualitative pop-ups. 

If you’re interested in quick, easy tweaks to your website that will make you more money… this episode is for you.

Episode Highlights

  • 4:14 Why most eCommerce stores are using pop-ups and overlays the wrong way 
  • 5:14 How to 3X your email sign up rate with conversational pop-ups 
  • 8:02 What a conversational pop-up is and how to implement email capture strategies to increase conversion
  • 9:40 Optimizing engagement for brands with a lot of product categories 
  • 11:27 Collecting emails and phone numbers effectively and without drop off 
  • 12:02 Using curiosity and mystery instead of discount to drive sign up 
  • 13:35 John’s favorite non-monetary incentives to test 
  • 16:52 Best tips on how to increase your cart value and AOV 
  • 18:19 Using content to convert 
  • 19:30 Strategies from B2B that DTC brands should learn from including qualitative feedback
  • 22:31 The benefits of qualitative feedback when your inventory is low
  • 24:31 How qualitative feedback can decrease abandonment rates
  • 26:05 What is customer value optimization and how you should be using it 
  • 28:29 Step by step guide for using conversational pop-ups in your Black Friday marketing 

Links And Resources

Are you ready to scale up your ecommerce business?

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From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.

If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo 

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: Optimonk

At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love. 

Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.

OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners. 

Visit optimonk.com/influence to check them out, AND get a 50% discount off your first 3 months.

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