Sizing Image

307: How to Drive Massive Revenue with Email Marketing

Posted by Austin Brawner on June 8, 2021

Are you making at least 20% of your revenue from email marketing? If not, today’s guest is here to tell you how.

Chase Dimond is a prolific email marketer who is making a lot of noise in the eCommerce arena. In 2018, he launched an email marketing agency called Boundless Labs that supports 6-9 figure eCommerce companies. Since then, he and his team have helped their clients send hundreds of millions of emails resulting in over $50 million in revenue.

Chase joins us on today’s episode to share his knowledge on email marketing for eCommerce. He offers specific and tangible actions you can take to drive more sales and increase your email marketing revenue, talks about what works in email and what doesn’t, how to optimize your opt-ins, and how to find talented copywriters.

Enjoy!

Episode Highlights:

  • 4:26 The Bernie Singles Case Study
  • 8:10 Common misconceptions about email marketing
  • 10:05 Chase’s early career in email marketing
  • 14:02 How Chase took complete ownership of his marketing funnel
  • 17:54 The easiest ways to increase your eCommerce revenue with email marketing
  • 20:09 How to maximize your email opt-ins 
  • 22:31 Does gamification work for opt-ins?
  • 23:36 Chase’s email diagnostic checklist
  • 27:27 What types of products should be invested in email marketing
  • 32:09 The future of SMS marketing and what is overhyped
  • 36:41 How to find talented copywriters and designers
  • 39:53 Resources that helped Chase build Boundless Labs
  • 42:47 What motivates Chase to stay committed to email marketing

Links and Resources:

Are you ready to scale up your ecommerce business?

If you want to grow your business faster and more profitably, Brand Growth Experts can help. We’ve worked with hundreds of entrepreneurs and marketers to help them stop leaving money on the table and take their businesses to the next level.

From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.

If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: ShipBob

Storing your inventory, picking and packing boxes all night, and shipping your orders is a huge pain and takes a lot of time. And you’ve gotta do it…either yourself or hand it off to somebody else!

That’s why I’m happy to talk about ShipBob, the global fulfillment leader for ecommerce brands like you. They support over 5,000 brands across nearly 20 fulfillment centers in the US, Canada, and Europe, plus integrate with everybody from Shopify and Facebook to Amazon and Walmart.

This quote from customer Courtney Lee, the founder of Prymal Coffee, says it all: “I felt like I couldn’t grow until I moved to ShipBob. And my CPA even said to me, ‘thank god you switched to ShipBob.’”

I mean…who gets compliments from their accountant? Anyways, fulfillment is crazy time-intensive, so hand it over to the best of the best for fast and affordable shipping around the world. Go to ShipBob.com/Influence and get $500 in free shipping credits.

Form Image

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email