307: How to Drive Massive Revenue with Email Marketing
Posted by Austin Brawner
on June 8, 2021
Are you making at least 20% of your revenue from email marketing? If not, today’s guest is here to tell you how.
Chase Dimond is a prolific email marketer who is making a lot of noise in the eCommerce arena. In 2018, he launched an email marketing agency called Boundless Labs that supports 6-9 figure eCommerce companies. Since then, he and his team have helped their clients send hundreds of millions of emails resulting in over $50 million in revenue.
Chase joins us on today’s episode to share his knowledge on email marketing for eCommerce. He offers specific and tangible actions you can take to drive more sales and increase your email marketing revenue, talks about what works in email and what doesn’t, how to optimize your opt-ins, and how to find talented copywriters.
4:26 The Bernie Singles Case Study
8:10 Common misconceptions about email marketing
10:05 Chase’s early career in email marketing
14:02 How Chase took complete ownership of his marketing funnel
17:54 The easiest ways to increase your eCommerce revenue with email marketing
20:09 How to maximize your email opt-ins
22:31 Does gamification work for opt-ins?
23:36 Chase’s email diagnostic checklist
27:27 What types of products should be invested in email marketing
32:09 The future of SMS marketing and what is overhyped
36:41 How to find talented copywriters and designers
39:53 Resources that helped Chase build Boundless Labs
42:47 What motivates Chase to stay committed to email marketing
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