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113: How to Maximize Your Conversions for the Holidays with Erik Christiansen

Posted by Austin Brawner on October 27, 2016

The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year.

In this episode, Erik Christiansen, CEO of Justuno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel.

It’s important (especially in the holiday season) to shop your own website and go through the shopping cart experience – if you are not already doing it today have an exit offer before the customer leaves.

Key Takeaways from the Show

  • Boosting Conversions
  • How to drive more sales over the holidays
  • Take advantage of the new Google algorithm
  • Focus on your current strategies
  • Difference between Pop-ups vs interstitials
  • Think of your website no differently than you would a brick and mortar store.
  • Ways to use engage with your customers
  • What you need to know about Google approved “popups”
  • Treat your desktop messages differently than your mobile messages


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