324: Expert Tips to Increase Sales, Boost Conversion Rate, and Crush BFCM
Posted by Austin Brawner
on October 5, 2021
What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who’s interviewed over 150 eCommerce founders and marketers.
Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency. In this episode, we’re talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them.
Chase and I also discuss ideas for Black Friday/Cyber Monday marketing, user testing your website, and how to actually run A/B tests.
Lastly, Chase shares his Brand Scaling Framework philosophy and the 3 KPI’s he bases everything on.
This is a great practical episode with expert tips and takeaways to implement today.
3:28 Why Chase started the Honest Ecommerce Podcast
4:53 Expert tips from 168 interviews with founders & marketers
10:02 How Chase went from punk rock band to eCommerce
11:44 The Brand Scaling Framework and how it works
14:27 3 KPIs the Brand Scaling Framework tracks
18:33 Simple, consistent improvements that lead to big improvements over time
19:23 Mistakes you’re probably making on your website and expert tips on how to fix them
23:34 Why you need to be user testing your site
27:54 Reasonable testing windows for eComm brands based on volume
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Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
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Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love.
Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.
OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners.