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118: 3 Facebook Ad Hacks Everyone Should Steal from Andrew Foxwell

Posted by Austin Brawner on June 8, 2017

In this week’s episode, we share some of the big discoveries we’ve made on Facebook.

As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients.

Right now we are in a phase, and we have been for about 6 months now, where social proof, i.e. comments, likes, and shares on a post are overweighted in the Facebook Auction and in the Facebook algorithm.

That means, if you have a post that has a considerable amount of social proof on it, your relevance score, that’s the score from 0 to 10 that will determine what your pricing is and the results you will get, you’ll get a higher relevance score which will give you a slight advantage in the Facebook algorithm.

You’ll learn about this and more during today’s episode!

Interview Highlights

  • 1:00 Inside the mind of Andrew Foxwell
  • 1:26 What’s big right now on social media?
  • 3:30 Could international FB ads help your business?
  • 5:22 Start implementing this in your FB ad campaigns right now
  • 7:55 Massive audience size can mean two things
  • 9:32 Are look-a-like ad campaigns beneficial?
  • 10:48 Running add-to-cart vs. running for purchase…
  • 12:40 “Throwing mud intelligently at a wall”
  • 14:01 The reach objective…is it intelligent?
  • 15:40 What to expect in the next episode…

Links / Resources

  1. Foxwell Digital (Andrew’s website)
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Discover 7 Ways to Capture More Emails Without Being Annoying or Douchy

  • Great to see the podcast up and running again – I have missed it! I have a question regarding using a page post to gather social proof and then use it as an ad – one of the tactics mentioned in this latest episode. If I were to edit the copy does Facebook consider that a new post/ad and remove the social proof? The reason I ask is that the copy I would use for a usual page post would be a lot different than what I would use for an ad running to cold traffic.

  • Just to let you know, your link on the LEARN MORE button for the “Email is nearly 40X more effective at acquiring customers than Social. How much money are you leaving on the table?” is not working 😉