274: How To Revamp Your Facebook Ad Performance in Q4
Posted by Austin Brawner
on October 20, 2020
Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top.
Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging.
In this episode, Andrew Foxwell gives us some insight into what he’s learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year.
6:27 How user behavior is impacting the current state of Facebook
10:36 A global overview of Facebook ad performance
13:59 What the Shaq Stack is and how to use it
17:12 Using bid overrides to manage volatile Facebook ad performance
19:35 User-generated content and dynamic creative testing
22:49 The All-In-One Campaign Budget Optimization when nothing else is working
24:48 Finding your unique performance formula
27:36 How long you need to run campaigns to maximize Facebook ad performance
30:30 When to ramp up your Facebook ad budget
33:13 The top 3 things working for US-based advertisers
35:23 Andrew’s Q4 prediction on Facebook ad performance
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