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274: How To Revamp Your Facebook Ad Performance in Q4

Posted by Austin Brawner on October 20, 2020

Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top.

Ecommerce entrepreneurs saw some of their best months this spring with consumer’s response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging.

In this episode, Andrew Foxwell gives us some insight into what he’s learned working with a variety of clients. We dive into how user behavior has changed, what businesses across the globe are experiencing, and leave you with several tactics you can use to increase your Facebook ad performance this year. 

Episode Highlights

  • 6:27 How user behavior is impacting the current state of Facebook
  • 10:36 A global overview of Facebook ad performance
  • 13:59 What the Shaq Stack is and how to use it
  • 17:12 Using bid overrides to manage volatile Facebook ad performance
  • 19:35 User-generated content and dynamic creative testing
  • 22:49 The All-In-One Campaign Budget Optimization when nothing else is working
  • 24:48 Finding your unique performance formula
  • 27:36 How long you need to run campaigns to maximize Facebook ad performance
  • 30:30 When to ramp up your Facebook ad budget
  • 33:13 The top 3 things working for US-based advertisers 
  • 35:23 Andrew’s Q4 prediction on Facebook ad performance

Links and Resources:

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