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151: What You Need To Know About Facebook’s New Custom Audience Terms

Posted by Austin Brawner on July 2, 2018

Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This is huge stuff right before the holiday.

We’re talking about this because after Cambridge Analytica, Facebook has decided to evaluate their process and in my opinion cover their own ass. If you’re delivering ads to custom audiences (you should be) you’re going to need to accept new terms and start specifying exactly where your list came from. These changes will have a direct impact on how you’ll be able to advertise. In this episode, we’ll share what you need to know and how to stay above board. Enjoy!

Episode Highlights

  • 4:15 Why Facebook is changing up their custom audience terms.
  • 6:00 What you will be required to acknowledge when uploading a new custom audience.
  • 7:55 Consumers will now be able to see more info on why they are being served ads.
  • 8:58 Why you may just have to validate current audiences vs. uploading them all over again.
  • 10:10 What you’ll have to do if you’re sharing custom audiences as an agency/with clients.
  • 13:04 The importance of reading the new custom audience terms and conditions.

Links and Resources

Sponsor: Klaviyo

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I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

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