151: What You Need To Know About Facebook’s New Custom Audience Terms

Hosted by: Austin Brawner with Andrew Foxwell

Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This is huge stuff right before the holiday.

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Ecommerce Influence 151 Flash Episode

Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This is huge stuff right before the holiday.

We’re talking about this because after Cambridge Analytica, Facebook has decided to evaluate their process and in my opinion, cover their own ass. If you’re delivering ads to custom audiences (you should be) you’re going to need to accept new terms and start specifying exactly where your list came from. These changes will have a direct impact on how you’ll be able to advertise. In this episode, we’ll share what you need to know and how to stay above board. Enjoy!

Episode Highlights

  • 4:15 Why Facebook is changing up their custom audience terms.
  • 6:00 What you will be required to acknowledge when uploading a new custom audience.
  • 7:55 Consumers will now be able to see more info on why they are being served ads.
  • 8:58 Why you may just have to validate current audiences vs. uploading them all over again.
  • 10:10 What you’ll have to do if you’re sharing custom audiences as an agency/with clients.
  • 13:04 The importance of reading the new custom audience terms and conditions.

Links and Resources

Sponsor: Klaviyo

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

Sponsor: Sezzle

Looking for an easy and effective way to increase your e-commerce site’s conversion rate while also providing your customers a simple and convenient way to pay? Then Sezzle is the payment app you’ve been looking for.

Sezzle allows your customers to buy now and pay in monthly installments. Sezzle settles up directly with the merchant through the purchase process and handles all verification and repayments directly with the customer so you never have to worry about dealing with missed payments. On average Sezzle customers saw a 6.5% increase in sales and a 55% growth of their average order value. Learn more at http://www.sezzle.com/influence.

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