What opportunities are you leaving on the table with Google Shopping? This is a critical mid-funnel channel that will help you convert more customers.
Eagan Heath is one of the unique people that has experience both owning an eCommerce brand and owning an agency. This episode is about what he’s seeing work right now from his access to a lot of different accounts in different industries.
Eagan is an expert in Google Shopping and Google ads and he shares his strategy.
If you’re interested in learning more about Google Shopping Eagan is doing a deep dive on this in the membership on March 16th. You can join the membership here for access.
Episode Highlights
- 5:32 Landing pages & opportunities to optimize ads
- 12:01 Opportunities to improve your customer retention
- 15:45 Optimal ad spend ratio for retention and acquisition
- 21:10 Channels to focus on outside of Facebook
- 27:24 Using Google’s data to optimize your ad account
- 29:25 iOS impacts on Google ads
- 31:04 False beliefs about Google Shopping (and why they’re wrong)
- 34:26 Potential revenue lifts from Google Shopping
- 35:53 Products that do best on Google Shopping
- 38:25 Competing on price or brand
- 41:27 How to set your pricing
- 43:44 KPI’s and how to track your performance with loss of data from privacy updates
- 48:05 The importance of design & having an internal creation funnel
Links And Resources
- Price Increase Modeling Calculator
- Eagan’s Podcast
- Caravan Digital
- Podcast 243: How To Improve Your Ecommerce SEO
- Brand Growth Membership (Try 7-day for $1 if you join today)
- @BrandGrowthX on Twitter
- Review or subscribe on iTunes
Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?
If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.
This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.
Are you ready to make your first million? Click here and LET’S GO!
Sponsor: Klaviyo
Getting an online business off the ground isn’t easy. So if you find yourself working late, tackling a to-do list that’s a mile long with your fifth cup of coffee by your side, remember: great email doesn’t have to be complicated.
That’s what Klaviyo is for.
It’s the email and SMS platform built to help eCommerce brands earn more money by creating genuine customer relationships.
Once you set up a free Klaviyo account, you can start sending beautiful, branded messages in minutes, thanks to drag-and-drop design templates and built-in guidance. And with ecommerce-specific recommendations and insights, you can keep growing your business as you go.
Get started with a free account at klaviyo.com/influence.
Sponsor: Ordergroove
It’s time to let your customers enjoy the products they love without the friction of re-ordering.
That’s why the world’s most innovative brands rely on Order Grooves subscription solution to build long-lasting customer relationships and deliver predictable recurring revenue.
Order Groove integrates with all major eCommerce platforms, meaning the experience is as seamless for shoppers as it is easy for you to manage.
From enrollment incentives to churn fighting AI, Order Groove gives your business the tools it needs to grow and be the next big subscription success story.
Visit ecommerceinfluence.com/ordergroove to book a demo today and receive two months off your first contract.
Ecommerce Founder's Growth Pack
Enter your email to get our proven resources that will help you achieve massive growth without the burnout.
Featured Posts
