280: The 2 Hour Makeover: Quick Tips to Improve Your Email Marketing and Drive More Revenue
Posted by Austin Brawner
on December 1, 2020
Are you ready to improve your email marketing and stop leaving money on the table? Today I’ll show you how.
Last year one of my clients had a brand new Klaviyo account — zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,000 in revenue from email.
Inspired by this experience, I hosted a live training in The Coalition on how to improve your email marketing, and today I’m sharing that training with you. We cover common mistakes people make when setting up their Klaviyo account, how to increase your email lead flow, building and optimizing your email templates, the most important emails to send, and what’s working right now to generate more revenue from email.
If you want some quick, actionable wins you can implement in your email marketing today — don’t miss this episode.
8:20 Improving your email marketing and generating $10k in revenue in 7 days
10:11 How to ensure Klaviyo is properly connected to your site
14:02 Creating an on-brand email template
16:22 How to increase your lead flow
18:35 Choosing the right email pop-up provider
21:03 The two biggest revenue-generating email flows to focus on
23:56 How to set up email marketing tests to determine what works
27:16 What’s working with email marketing today
30:26 Our formula to make more money from email marketing
32:55 Why you should start sending more emails (and why you can’t send too many)
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The best tool for on-site conversion rate optimization is Justuno – I use their Plus plan for clients like Schoolyard Snacks, a D2C low-carb snack brand whose ecommerce business is thriving.
With Justuno Plus you can easily create AI-powered upsells and cross-sells and drop them on a product page, in a flyout cart, at checkout: literally, anywhere there’s HTML.
Justuno Plus combines your product feed and commerce algorithms to learn what people are looking at and buying. You can quickly create tailored promotions for high-intent traffic segments.
With Plus, you’ll also get a dedicated Justuno strategist to guide you through the best CRO strategies and targeting rules.
And the results? They’re pretty badass: Justuno customers see a 135% lift in revenue in the first year of using the platform.
Even better? All these data points you’re collecting get passed into your other marketing tools, like Klaviyo, so you can close the loop in your omnichannel personalization strategy.