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123: [Case Study] How Gather Raised Over $430K on Kickstarter

Posted by Austin Brawner on August 29, 2017

Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowd funding?

If so, we’ve got a fantastic episode for you. Jeff Sheldon set a goal to raise $18,000 and ended up with over $430K in pre-orders. In this episode, he unpacks the details of his recent blowout Kickstarter campaign. Jeff shares what it takes to hit a crowdfunding home run and how to avoid some unexpected consequences of Kickstarter success.


Episode Highlights:

  • 5:40 Talking the talk: The Kickstarter Process
  • 6:27 What set Gather apart from others on Kickstarter?
  • 9:51 Building Mass Effect: How to tease your product on Instagram
  • 11:30 Off to the Races: The first day of the Kickstarter campaign
  • 14:06 Discovering Super Backers and their value on Kickstarter
  • 15:50 The Facebook ROAS of Super Backers
  • 17:04 How much time was spent just on your Kickstarter video?
  • 19:59 The Future of UgMonk.
  • 22:56 What they don’t tell you: The downsides of running a Kickstarter campaign
  • 24:52 Recovering funds: Where did all the backers go?
  • 27:15 Where is Gather now in the production cycle?
  • 29:03 Productivity hacks: What Jeff uses to stay on task

Links and Resources:

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