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123: [Case Study] How Gather Raised Over $430K on Kickstarter

Posted by Austin Brawner on August 29, 2017

Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowd funding?

If so, we’ve got a fantastic episode for you. Jeff Sheldon set a goal to raise $18,000 and ended up with over $430K in pre-orders. In this episode, he unpacks the details of his recent blowout Kickstarter campaign. Jeff shares what it takes to hit a crowd funding home run and how to avoid some unexpected consequences of Kickstarter success.

Enjoy!

Episode Highlights:

  • Talking the talk: The Kickstarter Process 5:40
  • What set Gather apart from others on Kickstarter? 6:27
  • Building Mass Effect: How to tease your product on Instagram 9:51
  • Off to the Races: The first day of the Kickstarter campaign 11:30
  • Discovering Super Backers and their value on Kickstarter 14:06
  • The Facebook ROAS of Super Backers 15:50
  • How much time was spent just on your Kickstarter video? 17:04
  • The Future of UgMonk 19:59
  • What they don’t tell you: The downsides of running a Kickstarter campaign 22:56
  • Recovering funds: Where did all the backers go? 24:52
  • Where is Gather now in the production cycle?: 27:15
  • Productivity hacks: What Jeff uses to stay on task 29:03

Links and Resources:

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The “Perfect Popup” Template

Discover 7 Ways to Capture More Emails Without Being Annoying or Douchy