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282: 8 Ecommerce All Stars Share Their Best Marketing Advice

Posted by Austin Brawner on December 15, 2020

 

Have you ever wanted marketing advice from some of the best eCommerce marketers in the business?

I reached out to seven of my friends in the eCommerce space and asked them: What’s the single best piece of marketing advice you’ve ever been given?

From words by Mark Zuckerberg all the way to legendary writer Gary Bencivenga, we’re packing in 8 evergreen pieces of marketing advice that every marketer and entrepreneur needs to have in their arsenal.

Episode Guests

Episode Highlights

  • 3:56 Steve Chou: Avoiding shiny object syndrome 
  • 5:43 Peep Laja: The number 1 thing to look into if you’re not making traction
  • 8:15 Noah Kagan: What to remain focused on at all times
  • 10:58 Kurt Elster: What it takes to be a true expert
  • 14:26 Ezra Firestone: Are you quitting too soon?
  • 17:00 Chris Orzechowski: How to never have a customer retention problem
  • 20:19 Andrew Youderian: Doubling down on what works 
  • 23:35 Austin Brawner: Pressure over time

Links and Resources:

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If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo

The 2020 holiday season is here —and there’s no time to waste.

Klaviyo is how ecommerce brands grow.

With targeted segmentation, email automation, SMS marketing, and more… Klaviyo helps you create your ideal customer experience.

See why Klaviyo’s trusted by more than 50,000 brands, like Living Proof, Tipsy Elves, and Chubbies.

Keep your customers coming back. Get a free trial at www.klaviyo.com/influence.

Sponsor: Justuno

The best tool for on-site conversion rate optimization is Justuno – I use their Plus plan for clients like Schoolyard Snacks, a D2C low-carb snack brand whose ecommerce business is thriving.

With Justuno Plus you can easily create AI-powered upsells and cross-sells and drop them on a product page, in a flyout cart, at checkout: literally, anywhere there’s HTML.

Justuno Plus combines your product feed and commerce algorithms to learn what people are looking at and buying. You can quickly create tailored promotions for high-intent traffic segments.

With Plus, you’ll also get a dedicated Justuno strategist to guide you through the best CRO strategies and targeting rules.

And the results? They’re pretty badass: Justuno customers see a 135% lift in revenue in the first year of using the platform.

Even better? All these data points you’re collecting get passed into your other marketing tools, like Klaviyo, so you can close the loop in your omnichannel personalization strategy.

To learn more about Justuno Plus – and snag a 14-day free trial – visit www.justuno.com/influence

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