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265: The Marketing Formula that Oral Essentials Used to Double The Business Twice in Two Years

Posted by Austin Brawner on August 18, 2020

What if you could find the marketing formula that would double your business, and then double it again?

This is the kind of growth Oral Essentials is currently experiencing as they’ve dialed in and refined their approach to marketing and paid advertising. 

On today’s episode, I’ve invited Justin Madahhi, Co-founder and Head of Online Sales and Marketing at Lumineux Oral Essentials, back on the show. Justin and his team were already experiencing fast-paced growth when we started working together two years ago, and since he was on the show last fall, their growth has continued to skyrocket.

In this episode, Justin talks about dialing in your messaging, the marketing formula they’ve created to drive consistent sales, how to drive subscription revenue and how to get your team into alignment during high-growth times.

Episode Highlights

  • 7:32 What Justin learned is critical for rapid, successful growth 
  • 9:43  A sophisticated approach to Facebook marketing
  • 13:00 Expectation vs Reality: What startling fast growth actually looks like
  • 15:51 Justin’s three main roles in the company today and how his team has grown over the last year
  • 19:34 Shifting focus to a long-term brand vision
  • 21:13 How to get your team into alignment, set realistic expectations and maintain a high work ethic
  • 24:20 The sales channel Justin believes is going to take the company to the next level
  • 26:03 Factors to consider when crafting paid ad content
  • 28:00 The one thing you need to ask yourself before deploying a new marketing strategy
  • 32:22 Why disruption is a double-edged sword and the impact it has on your marketing
  • 35:27 Oral Essential’s approach to email marketing and the changes they made over the eight months that have had drastic results 
  • 38:15 Three steps to successfully drive subscription revenue
  • 40:55 Key metrics that will increase the valuation of and stabilize your business
  • 43:43 How failure helped Justin get more perspective and learn to set an example for his team
  • 45:34 Justin’s advice for entrepreneurs trying to build 9-figure businesses
  • 47:47 The most helpful resources Justin has found on his journey, including his recommended Twitter follows
  • 50:37 What freedom means to Justin and how it shows up in his business
  • 52:13 Analyzing the long term effects of COVID-19 on consumer psychology 
  • 57:41 Oral Essentials is hiring!

Links and Resources:

Are you ready to scale up your ecommerce business?

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Sponsor: Klaviyo

It’s safe to say that most of us have been doing more shopping online lately. And if you’re an ecommerce brand, that means you might be seeing more first-time customers.

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Sponsor: Justuno

You may know Justuno for pop-ups but if you haven’t checked them out recently, they’re a full-blown CRO platform, yes, with pop-ups, but also with AI product recommendations, exit offers, FB Messenger, SMS capture and more.

Brands like Pura Vida Bracelets, Rothys, and MVMT use Justuno to capture and nurture their traffic to conversion. I recommend Justuno to my clients as a top CRO tool. 

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Head over to justuno.com/influence to learn more, that’s J-U-S-T-U-N-O.com/influence

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