141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
For some businesses, Messenger subscribers are 5-10 times more valuable than email subscribers. In this episode, you’ll learn how you can take advantage of Messenger!
Mikael Yang, CEO and Co-Founder of ManyChat, joins us today to talk about Messenger bots. Messenger has beat out social networks and become the number one channel people are using to communicate with each other, and with brands. Yang shares the opportunities ecommerce businesses have with Messenger bots to reach their customers in this highly engaging space. Messenger is on track to become the main B2C communications channel, but only 1% of marketers are using it. Yang talks about why now is the time you should start.
This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.
I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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