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159: The $100 Million Dollar Blueprint w/ Mike Danner of Ancient Nutrition

Posted by Austin Brawner on August 21, 2018

Mike Danner is the VP of Digital Marketing for Ancient Nutrition (formerly Dr. Axe) the largest natural health website in the world with over 20M visits a month.

Last year, they landed at #35 on the Inc. 500 Fastest Growing Companies in America list and was the #1 fastest growing company in Tennessee in both 2016 and 2017. To top things off, in March of this year they received a $103M investment for a minority share of their business. To say they are “scaling quickly” is an understatement.

I had the pleasure of getting to know Mike last year when I hosted a Private Intensive Workshop at their headquarters in Tennessee. He is razor sharp and very practical, which is on full display during this interview. He’s become an expert on hiring (out of necessity), and shares the inner workings on how they’ve managed to keep the business powering through unprecedented growth.

This is an interview I’ve wanted to bring you for a long time. Enjoy!

Episode Highlights

  • 7:12 How scaling your business leads to your role in the business changing over time.
  • 11:36 Why Dr. Axe was able to scale so quickly and overcome their challenges.
  • 17:20 The tactics Mike is thinking of as he looks to 2019 and beyond.
  •  21:10 Two reasons why you should be connecting/staying connected with thought leaders.
  • 26:28 The one quote (of many) that Mike uses as a guide for success.
  • 27:49 Mike’s process for hiring incredible talent in places you’d least expect to find it.
  • 30:37 The two hacks Mike uses (and you can too) to hire incredible talent.
  • 37:46 The one question you should be asking people in your network to find the right talent for your job opening.
  • 45:40 One thing you can do now to see results by the end of the week.

Links and Resources

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33 Killer Tools and Apps for Ecommerce Pros

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  • Nick Hammond

    Followup question would be, as an employer how do you back up your talk about hiring for talent by creating an engaging/growth atmosphere with tangible real-world action?

    My experience has been that almost every employer wants to say that their internal culture rewards this when in reality that couldn’t be further from the truth.

  • Rod Lynn

    One of the best episodes yet. Learned a lot, thank you!

    • Austin Brawner

      Glad you enjoyed it!