333: Thinking Outside the Box For A Better Future: One Brands Mission to Combat Climate Change
Posted by Austin Brawner
on December 7, 2021
Launching a first-of-its-kind product comes with challenges, but Pela has always been a creative first-mover. They’ve had massive success and fun educating consumers and keeping their mission to combat climate change positive.
This episode’s guest is Pela CEO Matthew Bertulli. Pela makes compostable phone cases and they just launched a new product called Lomi that went viral on Kickstarter.
Matt and his team at Pela are forward thinkers and Matt shares how that’s led them to success, what it was like to go from bootstrapped to venture-backed, as well as what he’s excited about for the future of eCommerce and environmental products.
This is an excellent episode with somebody who is in the arena building things and very passionate about his work.
3:56 How the Lomi Kickstarter went viral
5:15 What exactly Lomi is
10:17 Educating consumers about environmental products & the problems with Facebook
14:52 Using storytelling to build word of mouth momentum
15:28 What Lomi stands for as a product and way of life
19:36 Is pollution a personal or corporation problem & the mission to combat climate change
22:01 Consumer demand for better companies
25:59 Better packaging options for brands
28:45 The power of education: from $5k to $85k in 3 months
29:40 Raising money and becoming venture-backed
31:16 Early success and first-mover advantage
35:39 The difference between running a bootstrapped brand and a venture-backed brand
38:12 Challenges of running an agency in comparison to a D2C
40:46 The benefits of launching a new product on top of an established company (even if they’re not directly related)
41:57 Competition when you’re a first of its kind product
43:45 Building a product for the future & being a visionary brand with the mission to combat climate change
46:29 Resources that have been helpful to Matt on his journey
48:06 Best in class marketing & messaging tactics
50:30 Identifying what’s wrong with current stories in your niche and changing the narrative for your product
54:30 The intersection of blockchain and climate
58:55 The powerful culture of being a mission-driven company
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