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087: (Part 1) How To Drive More Ecommerce Sales With Facebook Advertising

Posted by Austin Brawner on August 20, 2015

The man who stops advertising to save money is the man who stops the clock to save time.

If you’re not driving more ecommerce sales with Facebook, you should be. If you are using Facebook to drive sales, you can do it better than what you’re doing now.


Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients. Most of the credit can go to Facebook advertising expert and friend, Andrew Foxwell.

Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today. He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us.

This is episode is part one in a 2-part series that will teach you how to drive more ecommerce sales with Facebook. Part one is an overview of Facebook advertising and what’s possible. We then lay the foundation to becoming successful. In part two we’ll dig in a bit deeper and show you how to sell for results with Facebook advertising.


Key Takeaways from the Show

  • Why you need to be using Facebook advertising for ecommerce.
  • The biggest obstacles to Facebook marketing success and how to avoid them.
  • How to get 3x, 4x, 5x and up to 10x return on adspend with Facebook Advertising
  • The first thing you need to do (or optimize) to succeed in driving more ecommerce sales with Facebook.

Links / Resources

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  • Jan

    Great interview. Thanks!

    Question: when I run a FB add with an external link and I use the great bit.ly link shortener service then I ALWAYS observe a BIG discrepancy between FB stats and bit.ly stats. While FB might tell me 7000 people saw your link bitly will exactly tell me that only 3 clicks on my link have be actually measured.

    Why is this?

  • Thank you indeed, very useful.

  • I agree that social media is an essential platform for advertising online. I’ve experienced the returns of social media marketing with my own business; I’ve been able to reach so many more people than before. For those that are less tech savvy, do you have any recommendations for ecommerce marketing services?

  • Jade Shafer

    Great read! Thank you!