308: Are 5 Brands Better than One? Lessons From Running Multiple Ecommerce Businesses at Once

Hosted by: Austin Brawner with Andrew Faris

Imagine the insights you'd glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today's guest is pulling back the curtain. 

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
multiple ecommerce businesses

Imagine the insights you’d glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today’s guest is pulling back the curtain.

Andrew Faris is the host of the Ecommerce Playbook Podcast and CEO of eCommerce holding company, 4×400. After helping grow one brand from $0 to $20MM in less than 2 years, Andrew founded 4×400, where he supports five different eCommerce brands.

In this episode, Andrew shares the challenges he’s faced and how his mindset has changed while running multiple eCommerce businesses simultaneously. We discuss the shift he anticipates we’ll see in how brands reach their audiences in the near future and the channels he’s investing in as a result of this.

If you’re an eCommerce operator, you won’t want to miss this episode.

Episode Highlights:

  • 4:13 The meaning of 4×400 and how it relates to business growth.
  • 6:11 Andrew’s beginnings in the eCommerce world.
  • 10:20 The challenges of operating multiple eCommerce businesses at once and the depth of learning that comes with it.
  • 15:57 What Andrew’s team at 4×400 looks like.
  • 19:03 Metrics Andrew regularly looks at to track brands’ success.
  • 21:34 Impacts of the iOS 14 update across five different brands.
  • 24:57 Channels Andrew is investing in as a result of Facebook’s volatility.
  • 30:55 The mindset shift entrepreneurs need to make around attribution.
  • 33:47 Why you should take a cautious approach to your 2021 projections, especially if you crushed it in 2020.
  • 35:09 How Andrew measures success and the difference between his free cash flow and EBITA goals.
  • 38:25 Recommended resources for eCommerce entrepreneurs.
  • 41:20 Lessons Andrew’s learned as he’s grown into a leader in his business.
  • 46:35 Things that are making Andrew’s life better right now.

Links and Resources:

Are you ready to hit 7-figures and unlock massive profit in your eComm business in the next 12 months?

If you want to scale up fast, while remaining profitable, we can help. We’ve worked with hundreds of early-stage eComm owners to pour the fuel on their businesses and level up from 6-figures to unstoppable 7-figure success.

This isn’t just getting you set up with the latest FB ads strategy or email marketing. We’ll help you see the big picture on how you can build and scale a profitable company with the right systems in place.

Are you ready to make your first million? Click here and LET’S GO!

Sponsor: Klaviyo

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: ShipBob

Storing your inventory, picking and packing boxes all night, and shipping your orders is a huge pain and takes a lot of time. And you’ve gotta do it…either yourself or hand it off to somebody else!

That’s why I’m happy to talk about ShipBob, the global fulfillment leader for ecommerce brands like you. They support over 5,000 brands across nearly 20 fulfillment centers in the US, Canada, and Europe, plus integrate with everybody from Shopify and Facebook to Amazon and Walmart.

This quote from customer Courtney Lee, the founder of Prymal Coffee, says it all: “I felt like I couldn’t grow until I moved to ShipBob. And my CPA even said to me, ‘thank god you switched to ShipBob.’”

I mean…who gets compliments from their accountant? Anyways, fulfillment is crazy time-intensive, so hand it over to the best of the best for fast and affordable shipping around the world. Go to ShipBob.com/Influence and get $500 in free shipping credits.

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.