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021: Using Partnerships As An eCommerce Growth Channel – Andy Forch & Richard Greiner,

Posted by Austin Brawner on July 24, 2014

Andy Forch and Richard Greiner are the co-founders of Huckberry, an online shop, journal and brand discovery site for guys with taste.

Their focus at Huckberry is to inspire their readers to lead more active, adventurous, and thoughtful lives while providing cool gear with inspiring stories and at insiders’ prices.


They’ve built a large community of loyal followers where 40% of their visitors return to their site more than 10x per month and their email open and click-thru rates are 5-10x the industry average.

A big reason for their success is that they’re using partnerships as an ecommerce growth channel while building build their community, and in this episode, we’re going to get some more insight into how they do this and what it’s meant for the growth of their business.

Topics Discussed Throughout This Interview

  • The “why” behind Andy and Richard’s Huckberry community
  • How they’re consistently getting 10x better engagement rates than anyone else in ecommerce
  • How they’re using partnerships as an ecommerce growth channel
  • Huckberry’s evolution and acquisition layer breakdown
  • Huckberry’s best customer acquisition strategies today
  • The #1 mistake you have to avoid in business
  • The incredibly valuable meaning behind “make your first pancake” in online business


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Austin & Chad!

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