270: $100MM in Less than Two Years: How Perfect Keto Grew a 9-Figure Business
Posted by Austin Brawner
on September 22, 2020
Perfect Keto started off as a side project and then experienced massive growth — making $100MM in just 19 months.
Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.
Anthony joins us to talk about Perfect Keto’s growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.
4:58 The problem with copying someone else’s formula for success
7:15 Starting a multimillion-dollar company by accident
12:52 What it’s like riding the wave of one of the largest diet crazes
16:02 How to solve nearly all of the problems in your business
20:00 Perfect Keto’s science experiment approach to business
22:03 Anthony’s experience with burnout
28:31 What Anthony wishes he knew before launching Perfect Keto
32:00 Anthony’s new approach to building teams and building a solid business foundation
34:02 The next health problem Anthony is looking to solve
36:42 What business owner’s need to know about entering retail
39:25 Advice for entrepreneurs working long hours and going off the grid
44:41 A mindset shift for entrepreneurs to start enjoying the process
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