Sizing Image

301: How Pokoloko Is Profitably Transitioning From Wholesale to DTC

Posted by Austin Brawner on April 27, 2021

The right marketing strategy + the right team members to execute = DTC success. 

“A little crazy” is what Ecuadorian artisans called Case Bakker after he requested order after order of handmade blankets to sell to boutiques all over the Ottawa Valley. Rooted in a mission to give back, Pokoloko started off as a wholesale brand dedicated to bringing global inspiration to people’s homes and directly supporting artisans all over South America, Turkey, Morocco, and Indonesia.

I met Case, Pokoloko’s CEO and co-founder, about a year ago when he reached out with one goal in mind: transition from wholesale to DTC eCommerce. Since then, we’ve worked together inside the Coalition and Intentional Wealth, and his team has made incredible progress. Case joins us today to tell us how.

Tune in for a candid talk about how Pokoloko generated their first $100k in sales, what marketing strategies move the needle, the hires that have been essential to their success, and leadership lessons he’s picked up along the way.

Enjoy!

Episode Highlights:

  • 3:51 How Pokoloko was first created
  • 6:23 How Pokoloko generated their first $100,000
  • 9:19 The biggest difference between running wholesale vs direct to consumer
  • 11:02 Three major initiatives that moved the needle when switching to online sales
  • 13:32 Critical hires when growing a B2C business 
  • 15:28 Marketing initiatives with a high ROI
  • 19:01 How transitioning to B2C affects wholesale 
  • 20:28 Leaderships lessons Case wishes he knew years ago
  • 24:20 What Case is most excited about

Links and Resources:

Are you ready to scale up your ecommerce business?

If you want to grow your business faster and more profitably, Brand Growth Experts can help. We’ve worked with hundreds of entrepreneurs and marketers to help them stop leaving money on the table and take their businesses to the next level.

From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.

If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: Gorgias

Gorgias helps ecommerce brands deliver the best customer support experience to drive more loyalty, retention, and sales. 

Providing fast, always-on, personalized shopping experiences has traditionally been challenging. Enter Gorgias, whose machine learning helpdesk automates up to 25% of commonly asked questions and frees up your team, transforming them from support agents into sales generators. From one single platform, brands can offer effective and fast customer support, regardless of the communication channel. 

Having an eCommerce customer support solution that can field questions and resolve issues with ease and empathy is a critical piece to any store’s success in 2021 and beyond.

Get your 2nd month free when you sign up at ecommerceinfluence.com/gorgias and turn your support from painful to exceptional.

Form Image

33 Tools & Apps The Fastest-Growing Brands Are Using Right Now

Enter your email to access this list of killer tools for scaling up your ecommerce business

Please enter a valid name and email