331: Where Are Your Customers Really Coming From? Using Post-Purchase Surveys to Reveal True Attribution
Posted by Austin Brawner
on November 23, 2021
Was Facebook ever really performing as well as we thought – or was our attribution model just wrong? A post-purchase survey will tell you where people are actually hearing about your brand.
If you’re spending money on Facebook you know it’s incredibly hard to figure out where your customers are coming from. Matt Bahr, CEO of Enquire Labs, has a way to help you better track attribution with a post-purchase survey.
I stumbled across Enquire a couple of years ago and thought they were super interesting because their simple survey really helped us figure out what was effective marketing and what was not. In this episode, we talk all about what they’re doing and how they’ve helped brands figure out attribution in the midst of the chaos of iOS changes.
It’s an excellent episode and you’ll get a lot of interesting tips for running successful marketing.
3:58 Matt’s timing of building a post-purchase survey app
6:31 How Enquire came to be
10:22 Where brand’s think sales are coming from vs where the sales are actually coming from
12:50 The power of word of mouth
14:51 Thinking about attribution using post-purchase surveys
18:00 A better way to get questions answered by customers
21:10 Comparing quantitative and qualitative data
21:38 What smaller brands can learn from the bigger brands
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