Was Facebook ever really performing as well as we thought – or was our attribution model just wrong? A post-purchase survey will tell you where people are actually hearing about your brand.
If you’re spending money on Facebook you know it’s incredibly hard to figure out where your customers are coming from. Matt Bahr, CEO of Enquire Labs, has a way to help you better track attribution with a post-purchase survey.
I stumbled across Enquire a couple of years ago and thought they were super interesting because their simple survey really helped us figure out what was effective marketing and what was not. In this episode, we talk all about what they’re doing and how they’ve helped brands figure out attribution in the midst of the chaos of iOS changes.
It’s an excellent episode and you’ll get a lot of interesting tips for running successful marketing.
- 3:58 Matt’s timing of building a post-purchase survey app
- 6:31 How Enquire came to be
- 10:22 Where brand’s think sales are coming from vs where the sales are actually coming from
- 12:50 The power of word of mouth
- 14:51 Thinking about attribution using post-purchase surveys
- 18:00 A better way to get questions answered by customers
- 21:10 Comparing quantitative and qualitative data
- 21:38 What smaller brands can learn from the bigger brands
- 24:57 Higher AOV: is it harder to track?
Links And Resources
Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change
These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data
Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.
At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love.
Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.
OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners.
Visit optimonk.com/influence to check them out, AND get a 50% discount off your first 3 months.