141: What it takes to build & scale a $100M lifestyle brand with Jake Kassan
Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you.
Posted by: Austin Brawner on May 03, 2018
e were shocked at the high percentage, but we were not shocked that it was our best channel because referral marketing is the easiest, cheapest, and most qualified acquisition channel in any business, including ecommerce…
…yet referral marketing is the acquisition channel that is most overlooked or taken for granted.
And if you’re not getting at least 25% of your business from referral marketing then you’re taking it for granted and leaving a lot of money on the table.
When trying to grow your business you have to make some crucial decisions around client acquisition and where to focus. It’s amazing what you can miss when you don’t analyze where your clients and your best ROI come from, but when you do you might realize you’re missing out on some major wins.
In today’s show we’re going to share what happened when we realized that 70% of our business comes referrals, and how you can apply what we learned to your ecommerce store to ensure referrals make up at least 25% of your revenue.
Austin runs through an effective and simple referral plan that you can implement and we’ll provide access to one of his referral marketing presentations that breaks down the “art & science” of referral marketing even further.
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