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316: GREATEST HITS: Zero to Launch: The Scaling Series, Part 1

Posted by Austin Brawner on August 10, 2021

 

The Scaling Series is a 5-episode collection jam-packed of must-know strategies and opportunities to grow your business at any stage. It’s one of our Greatest Hits and in this 1st episode we’re talking about scaling a brand and what it takes to start. 

This is the first episode in our scaling series, where we’ll talk about each stage of growth and the challenges you’re going to face as you scale up your business from zero to 8-figures.

In this “zero to launch” episode where we’ll address some of the questions you’ll face when you’re determining how to launch and going from an idea for a product to actually getting sales.

If you enjoy this episode be sure to go back and check out the other core episodes in our Scaling Series that will give you value to take it to the next level whether you’re at the beginning, already making 7-figures, or somewhere in the middle.

Enjoy!

Episode Highlights

  • 5:04 Why we decided to do a scaling series.
  • 9:12 The most important thing when you’re just starting out? Feedback.
  • 10:29 Knowing what your community looks like is critical for scaling.
  • 13:45 Once you know your community, identify their buying power and your market potential.
  • 15:43 A zero to launch case study.
  • 18:21 Common missteps at this stage.
  • 19:45 Creating a “talk trigger” product.

Links And Resources

Are you ready to scale up your ecommerce business?

If you want to grow your business faster and more profitably, Brand Growth Experts can help. We’ve worked with hundreds of entrepreneurs and marketers to help them stop leaving money on the table and take their businesses to the next level.

From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.

If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo 

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

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They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: Optimonk

At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love. 

Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.

OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners. 

Visit optimonk.com/influence to check them out, AND get a 50% discount off your first 3 months.

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