273: From Barbershop To Retail Powerhouse: The Story Behind Scotch Porter
Posted by Austin Brawner
on October 13, 2020
Today’s guest knew he felt like a million bucks after a $20 haircut. His path to having a product featured in major retailers started by noticing other men felt the same.
Calvin Quallis is the Founder of Scotch Porter – a New Jersey-based men’s grooming brand that hit more than a million dollars in sales within its first 12 months and is now on the shelves of major retailers like Walmart and Target.
The brand’s early beginnings trace back to his mom’s barbershop where Calvin noticed men couldn’t help but walk out with an entirely new pep in their step. Since then, Calvin has been on a mission to help men feel their best.
Calvin joins us on this episode to talk about what building Scotch Porter has been like, the struggles and challenges they’ve faced, marketing strategies that have worked for them, and so much more.
If you’re an ecommerce entrepreneur interested in going into retail, this episode is for you.
6:34 The power of a $20 haircut: What inspired the Scotch Porter brand
10:19 Creating a mission you can get behind
12:17 Laying the groundwork for Scotch Porter
15:29 The key characteristic you need to solve your startup problems
17:27 What Calvin wishes he knew before signing major retail contracts
21:29 Two things Calvin would approach differently if given another chance
23:15 The lengthy process of landing inside Playboy magazine
25:35 Scotch Porter’s marketing strategies to gain traction
27:55 How Calvin would launch a second brand with what he knows now
30:23 4 invaluable resources Calvin recommends for your entrepreneurial journey
32:26 Why Calvin will hop on a call with any entrepreneur 34:39 The benefits of bootstrapping vs being funded
36:29 How you can get in touch with Calvin and learn more about Scotch Porter
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