336: SEO in 2022: How to Drive More Organic Traffic to Reduce Ad Costs & Increase Profits
Posted by Austin Brawner
on December 28, 2021
“Where did the SEO hide the dead body? On page two of Google.” Yes – SEO in 2022 will still play a huge role in eComm success. With ad costs going up it’s a great time to learn how to drive quality organic traffic with smart SEO tactics.
In this episode, we talk about John’s journey, and how he went from being an executive at GE to starting his own eCommerce company. John’s eComm success has largely come from SEO after he was banned from Google Ads and Facebook ads in the early days of his business.
He shares his tips on how he drives $2 million a year from just SEO and what SEO in 2022 will look like (yes – free traffic still exists).
Brand Growth Members: John is offering his course “How I Generate $2M+ Per Year in Sales from Organic Traffic” in the Membership in March.
If you’d like to check out the Brand Growth Membership and join to take the course you can find more information here.
5:47 How John started selling online
8:09 Finding the right product
12:03 Getting the first sale
13:58 Supply chain issues & COVID
16:20 Finding the right niche and not being scared to narrow down
22:28 Getting banned from Google and Facebook ads
24:49 Shifting to SEO for a majority of traffic
29:09 SEO in 2022
31:24 How much content do you actually need to be successful in SEO
36:58 External linking & its relevance today
39:46 What’s working now in SEO backlinks
45:27 Getting organic traffic when you’re too reliant on paid traffic
Are you ready to scale up your ecommerce business?
If you want to grow your business faster and more profitably, Brand Growth Experts can help. We’ve worked with hundreds of entrepreneurs and marketers to help them stop leaving money on the table and take their businesses to the next level.
From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.
If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.
Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?
Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?
They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change
These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data
Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.
At Ecommerce Influence, we struggled to answer the same question as most of our listeners: how do we best monetize our hard-earned website traffic? We wanted to improve conversions, personalize experiences for our site visitors, and create popups that people actually love.
Lucky for us, we found a solution — OptiMonk. Companies like BlendJet, Avon, and The Body Shop use OptiMonk, because their solutions can boost an online store’s revenue by 20%.
OptiMonk can help you increase average order value, decrease cart abandonment, and collect valuable customer feedback. We worked with Optimonk to create a collection of high-converting popup templates exclusively for our listeners.