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016: Single vs Double Opt In: Which One You Should Use – Candid Conversation

Posted by Austin Brawner on July 8, 2014

There’s been quite a debate in the past few years when it comes to single vs double opt-in practices.

In this episode, we’ll cover the pros and cons of both the single and double opt-in as it pertains to ecommerce.


We’ll also compare a few different email providers, explain why some email providers strongly encourage the double opt-in, and we’ll go over a case study that breaks down the numbers when choosing one opt-in style over the other.

Topics Discussed Throughout This Interview

  • Overview of Double, Single, and Confirmed Opt-Ins
  • Why email marketing providers encourage double opt-in
  • Email provider comparisons
  • Pros and cons of both single opt-in and double opt-in
  • The statistical breakdown of advantages/disadvantages of double/single opt-in
  • Differences between hard and soft bounces
  • What you option you should choose
  • Plus a lot more!

Links and Resources Mentioned

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Austin & Chad!

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