Sizing Image

302: Stop Losing Customers: How to Build Trust and Make More Sales with Sean D’Souza

Posted by Austin Brawner on May 4, 2021

It’s time to stop losing customers and start understanding them.

Sean D’Souza, author of The Brain Audit, founder of Psychotactics, and host of The Three Month Vacation Podcast, is a Marketing Strategist and expert on consumer psychology. He’s one of the most articulate and well-spoken people I’ve met in the field of marketing and he’s here to help you figure out why you aren’t selling as much as you should.

In this episode, Sean sets the record straight on the number one reason your customers back out of a purchase. We also dive into how to ease your customer’s fears, the importance of having a uniqueness factor, and how to start understanding your customers in a deeper way so you can stop losing customers.

Sean is giving a training inside of the Coalition on May 11th called, “Buy Your Life Back: How to Raise Prices and Not Lose Customers”. Apply to join the Coalition today so you don’t miss out.

Episode Highlights:

  • 4:23 Why Sean D’Souza created “psychotactics”
  • 6:41 What stops people from taking a 3-month vacation
  • 10:57 The best way to stop losing customers
  • 19:30 Why your business needs to have a uniqueness factor
  • 25:12 How to come up with your uniqueness factor
  • 32:15 Unpacking the misconception around sales
  • 37:07 Tiger Woods’ iconic shot and what it has to do with your customers
  • 40:58 How to start understanding your customer in a deeper way
  • 45:04 Learn more about Sean D’Souza
  • 47:08 Sean’s top recommendation for a vacation destination

Links and Resources:

Are you ready to scale up your ecommerce business?

If you want to grow your business faster and more profitably, Brand Growth Experts can help. We’ve worked with hundreds of entrepreneurs and marketers to help them stop leaving money on the table and take their businesses to the next level.

From personalized coaching to live workshops, Brand Growth Experts will work with you side-by-side to define your marketing strategy, scale your advertising, and hire the team needed to take your business from six to seven figures, and beyond.

If you’re ready to profitably scale up your business, head over to BrandGrowthExperts.com and learn how we can help.

Sponsor: Klaviyo

Are you working around the clock to build the business you always imagined? Do you want to communicate with your fast growing list of customers in a personalized way, but also get time back to work on the rest of your business?

Do you ever wonder how the companies you admire, the ones that redefine their categories, like Living Proof and Chubbies, do it?

They do it by building relationships with their customers from the very beginning, while also evolving in real time as their customer’s needs change

These companies connect quickly with their customers, collect their information and start creating personalized experiences and offers that inspire rapid purchase…often within minutes of uploading their customer data

Klaviyo empowers you to own the most important thing to any business…the relationship between you and your customers, and the experiences you deliver from the first email to the last promotion.

To learn more about how Klaviyo helps you own your growth, visit www.klaviyo.com/influence.

Sponsor: Gorgias

Gorgias helps ecommerce brands deliver the best customer support experience to drive more loyalty, retention, and sales. 

Providing fast, always-on, personalized shopping experiences has traditionally been challenging. Enter Gorgias, whose machine learning helpdesk automates up to 25% of commonly asked questions and frees up your team, transforming them from support agents into sales generators. From one single platform, brands can offer effective and fast customer support, regardless of the communication channel. 

Having an eCommerce customer support solution that can field questions and resolve issues with ease and empathy is a critical piece to any store’s success in 2021 and beyond.

Get your 2nd month free when you sign up at ecommerceinfluence.com/gorgias and turn your support from painful to exceptional.

Form Image

33 Tools & Apps The Fastest-Growing Brands Are Using Right Now

Enter your email to access this list of killer tools for scaling up your ecommerce business

Please enter a valid name and email