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102: The Silent Power of Email Marketing Pt. 2

Posted by Austin Brawner on January 10, 2016

Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how.

Today we’re going to be continuing our 3 part series on ecommerce email marketing. If you haven’t listened to the first episode I’d recommend you start there.

The Silent Power of Email Marketing Part 1: Generating Leads

This episode is going to focus on activating subscribers. If you haven’t listened to the first episode, I would rewind it back and start there.

In this episode I’m going to give you 5 strategies to help you turn your subscribers into customers.

 

Key Takeaways from the Show

  • Why you should create a welcome sequence that is 100% different than what your customers get.
  • How to set up an escalating sequence of emails to maximize the chance of a purchase.
  • How to maximize sales by setting up trigger emails based on product views to increase propensity to buy.
  • How to segment your abandoned cart program to incentivize first time purchasers.
  • Why you should use evergreen time sensitive offers to drive sales.

Links/Resources

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33 Killer Tools and Apps for Ecommerce Pros

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  • Carl van den Boom

    Hey Austin, thanks for the epic actionable podcast.
    I’m trying to implement the evergreen “48 hour sale” as you mention, however what are some ways to achieve that? I’m struggling with creating a custom code with a time sensitive end date for the subscriber and then attaching to the email 4 or 5 emails into the sequence.
    Cheers,
    Carl