101: The Silent Power of Email Marketing Pt. 1
Posted by December 3, 2015on
We’re diving into email marketing this month, a topic that we all know we should focus on but rarely do.
You might have seen this but we recently sent out a survey and this was by far what you all wanted to learn more about so we’re going to do a short series talking all about this over the next weeks (make sure to join the email list to stay up to date)
We’ll talk about the 3 buckets of ecommerce email marketing (prospects, subscribers, and customers) and how you should approach each segment. Can’t figure out how to turn a prospect into a subscriber? We’ll dive into it around the 8-minute mark.
Learn the framework you can use to create an irresistible offer and then how to get that in front of people.
One of the best ways is a pop-up. We’ll dive into the 4 different types of pop-ups so you can figure out what is right for you.
Key Takeaways from the Show
- The 3 buckets to focus on email marketing.
- Ideas to better engage prospects.
- How to find your irresistible offer
- If you should use a pop-up or not.
- 4 Different type of pop-ups you can use.
Links / Resources
- Sumo.me is a really good value
- Optin Monster – By Syed Balkhi
- Bounce Exchange
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